Wes Jenks is the President of XPOCANNA, the organization behind the highly respected X-Cup, a cannabis competition that recognizes the best in multiple categories, including flower, rosin, edibles, and more. Wes’s career path has been anything but conventional, combining his educational background with hands-on business experience. A graduate of UMass Amherst with a degree in Economics, Wes initially pursued a career in commercial real estate while also chasing his passion for wakeboarding. However, his journey would soon lead him to the cannabis space, where his leadership and entrepreneurial skills have made a significant impact.
Wes’s family has a long history in the expo industry, producing large-scale events across a wide range of sectors. Drawing on this expertise, Wes helped establish XPOCANNA, merging his event production experience with the growing cannabis industry. Under his leadership, the X-Cup has expanded year after year, providing a premier platform for cannabis cultivators and creators to showcase their products and talents.
Beyond his work with XPOCANNA, Wes is deeply invested in his home state of Connecticut. He’s been an advocate for cannabis regulations and has actively worked to help shape policy in his state as it navigates its own cannabis legalization process. His commitment to creating a regulated and responsible cannabis market aligns with his passion for community and innovation within the industry.
Wes is dedicated to growing the X-Cup, fostering the development of high-quality cannabis, and ensuring that the industry continues to evolve with integrity and creativity. Whether through advancing cannabis policy, curating world-class events, or championing the best cannabis products in the market, Wes remains a driving force in the cannabis community.
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